Overview
The Professional Development Certificate in Communication and Journalism, presented by Qualifications for Professionals at Accra Business School, is an 8-week specialized course aimed at cultivating essential communication and journalism skills. This program delves deep into the core aspects of journalism and communication, encompassing news writing, reporting, interviewing, and the effective use of digital media tools. It is designed to meet the demands of the contemporary media landscape.
Aims and Objectives
Aim:
- To provide practical training in communication and journalism, fostering a comprehensive understanding of the industry.
Objectives:
- Develop fundamental skills in news writing, reporting, and interviewing.
- Strengthen research and analytical abilities for news story development.
- Train students in writing for diverse media platforms.
- Enhance proficiency in digital media tools for content creation and distribution.
Learning Outcome
By the end of the program, students will be able to:
- Grasp the basics of communication and journalism, including aspects of media law.
- Research, analyze, and craft compelling news stories.
- Write and edit effectively for both print and digital media.
- Utilize digital tools for efficient news production and dissemination.
Programme Structure
Course Outline
Week 1: Foundations of Communication and Journalism
- Introduction to the communication and journalism field, its history, ethical principles, and the societal role of communication professionals.
Week 2: News Writing and Reporting Skills
- Techniques in effective news writing and field reporting. Fundamentals of constructing news stories.
Week 3: Interviewing Techniques
- Methods for conducting insightful interviews and gathering information.
Week 4: Understanding Media Law
- Exploration of legal aspects in communication and journalism, including issues of freedom of speech, defamation, and privacy rights.
Week 5: Mastery of Digital Media Tools
- Training in the use of current technologies for news collection, production, and distribution.
Week 6: Research and Analytical Skills
- Approaches to researching and analyzing news stories, including an introduction to data journalism.
Week 7: Editing and Production Proficiency
- Developing skills in editing, production, layout, and design for different media formats.
Week 8: Capstone Project and Course Review
- Practical application of communication and journalistic skills in a capstone project, followed by presentations and reviews.
Fees and Start Date
START DATE: 9th March 2025
FEES: 2500 GHS
Professional Development Certificate In ….
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Sat-Sun: 8 AM – 2 PM
Address
Accra Business School
Spintex-RD, Christ Square