The Professional Development Certificate in Business Administration is an innovative 8-week online program tailored for individuals seeking to deepen their understanding of business fundamentals. This flexible program, designed by Qualifications for Professionals at Accra Business School, is ideal for busy professionals and students who desire to advance their business knowledge without disrupting their ongoing commitments. The curriculum is carefully curated to offer a blend of theoretical insights and practical skills, emphasizing real-world business scenarios and applications.
The program aims to provide participants with comprehensive business knowledge and skills, preparing them for enhanced roles in diverse business settings. The specific objectives include:
- In-Depth Business Insights: Gain a thorough understanding of key business concepts in strategic management, finance, marketing, and operations management.
- Analytical and Decision-Making Abilities: Develop critical thinking and decision-making skills essential in the business world.
- Practical Application: Focus on the real-life application of business concepts, equipping participants to effectively handle practical business operations.
- Understanding Contemporary Business Issues: Explore and understand current challenges in the business sector, including ethical considerations and the dynamics of global markets.
Participants will achieve the following upon completing the 8-week course:
- Broad Business Knowledge: Acquire a comprehensive understanding of major business disciplines and the ability to integrate this knowledge in various business contexts.
- Strategic and Analytical Thinking: Enhance the ability to apply strategic and analytical thought processes to solve complex business problems.
- Operational Competence: Gain skills in key areas of business operations, such as finance, marketing, and operations management.
- Ethical and Global Awareness: Understand ethical business practices and the complexities of global business operations.
- Entrepreneurial and Innovative Mindset: Develop entrepreneurial and innovative thinking, crucial for business growth and adaptability in changing markets
Course Outline
- Basics of Business Administration and Strategic Management.
- Introduction to strategic analysis tools like SWOT, PESTEL, and Porter’s Five Forces.
- Case study discussions and practical application.
- Fundamental concepts in finance, accounting, and budgeting.
- Analysis of financial statements and investment decision-making.
- Workshop on financial planning and forecasting.
- Core marketing principles in contemporary business.
- Exploration of digital marketing trends, branding, and consumer behavior.
- Hands-on exercises in marketing planning.
- Key principles of process analysis, capacity planning, and lean management.
- Techniques for quality control and supply chain optimization.
- Case study analysis in operations management.
- Analysis of individual and group dynamics within organizations.
- Examination of various leadership styles and motivation theories.
- Sessions on team building, conflict resolution, and change management.
- Discussion on ethical theories, corporate governance, and corporate social responsibility.
- Exploration of sustainability and ethical leadership.
- Case studies focusing on ethical decision-making.
- Theories and practices in international business and global market analysis.
- Understanding cross-cultural management and global strategy development.
- Discussions on the impacts of globalization.
- Techniques for identifying business opportunities and ideation.
- Insights into business model innovation and market strategies.
- Final entrepreneurship project presentation and feedback session.
- Interactive online lectures, discussions, and workshops.
- Emphasis on case studies and real-world applications.
- Collaborative group activities and presentations.
- Upon successful completion, participants receive a Professional Development Certificate in Business Administration.
- Continuous assessment through participation, group projects, and a final presentation.