The 8-week Professional Development Certificate in Digital Marketing, offered by Accra Business School, is an intensive online program focused on the intricate aspects of digital marketing. This course provides in-depth knowledge in areas such as content marketing, SEO, social media marketing, data analytics, and digital advertising, essential for mastering the digital marketing landscape.
Aims:
- To equip students with the necessary skills and knowledge for effective development and implementation of digital marketing strategies.
- To leverage social media platforms for business growth and brand building.
Objectives:
- Understand the dynamics of digital marketing in the modern business environment.
- Master the use of social media for brand building and customer engagement.
- Utilize digital analytics for making data-driven marketing decisions.
- Develop comprehensive digital marketing strategies aligned with business goals.
Upon completion of the program, students will be able to:
- Design and implement effective digital marketing campaigns.
- Strategically use social media for brand promotion and customer interaction.
- Analyze digital data to enhance marketing strategies.
- Integrate various digital marketing tools and techniques to meet business objectives.
Course Outline
Weeks 1 - Week 2: Digital Marketing Fundamentals
- An introduction to the digital marketing landscape, including key concepts, terminology, and essential digital channels.
Weeks 3 - Week 4: Content Marketing and SEO
- Techniques in creating engaging content, understanding SEO fundamentals and advanced strategies, and measuring content and SEO effectiveness.
Week 5: Social Media Marketing Strategies
- Developing strategies for different social media platforms, community management, and analyzing campaign performance./li>
Week 6: Email Marketing and Online Advertising
- Designing impactful email campaigns, exploring online advertising channels and tools, and optimizing campaigns for better performance.
Week 7: Web Analytics and Data-Driven Decision Making
- Utilizing analytics tools for data collection, interpretation, and application in formulating marketing strategies.
Week 8: Mobile Marketing and E-commerce Strategies
- Implementing mobile marketing initiatives, managing e-commerce platforms, and understanding consumer behavior in digital spaces.